WALDMANN - office lighting family NILFISK - hotwater high pressure cleaner STIHL - high pressure cleaner family METABO - LION cordless screwdriver family BRILL - LION cordless screwdriver family BESSEY - cutting range ALLEN BRADLEY - push button range ELCO - heating systems

Integral approach beats item-centered view

What coins a brand's image is the systematic communication of a company's philosophy and the values it implies. This is why any design just geared towards target groups is not enough. In order to make an impact on visual communication as a whole, corporate design needs to establish a distinctive and independent design line.